U.S. retail spending jumps nearly 16% in 2021, Amazon still ranks first

According to the latest forecast, despite many unfavorable factors, US retail sales will still increase by 15.5% year-on-year, breaking the $6 trillion mark for the first time in 2021. Sales are expected to exceed $7 trillion by 2024, with e-commerce accounting for nearly a quarter of total retail sales.

Meanwhile, eMarketer predicts that retail e-commerce sales will grow 16.1% to nearly $1 trillion in 2021. The latest data shows that more than $1 in every $10 spent in the United States is spent online.

During the pandemic, sales through mobile terminals have driven the growth of e-commerce, and mobile e-commerce is expected to account for 39.4% of retail e-commerce this year. By 2025, e-commerce sales will reach 1.607 trillion US dollars, a year-on-year increase of 13.8%.

Amazon still ranks first in retail e-commerce sales share. It gained nearly 2 percentage points in 2021 and occupied 41.0% of the market share.

In addition to Amazon, other US retail giants including Walmart and eBay account for a percentage of total retail e-commerce sales as shown in the following figure:

Amazon is still seeing big wins this year, including moving Prime Day to the back-to-school season and its first-ever October Beauty Event, which offered three weeks of online deals on beauty products from Amazon and other retailers.

According to external network statistics, the six main factors that influence American consumers' purchases are: whether delivery is free; whether the price is competitive; whether the product is in stock and can be delivered immediately; delivery time; impression of the brand; and free return service.

The outbreak has not only accelerated the development of e-commerce in the United States, but also changed the consumption habits of many Americans. Online shopping is becoming more and more popular, and as the largest e-commerce platform in the United States, Amazon's traffic will also increase.

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E-commerce