Amazon builds warehouse in Berlin, retailers tremble

Amazon 's announcement of a warehouse in Berlin is a big change for Amazon itself and Irish consumers . Amazon said it would provide Irish consumers with faster delivery services, including one-day delivery of hundreds of thousands of items . But this move has made some smaller retailers " nervous" and "worried" because it could seriously damage their business .

Previously , many orders Amazon provided to Irish customers were completed in the UK. With the establishment of the Berlin warehouse , Amazon needs to reorganize the Irish supply chain to protect its shoppers from package delays or additional costs caused by Brexit .

And Amazon said it is also allowing more small Irish retailers to use its reseller platform, list their inventory on its marketplace and tap into Amazon's extensive logistics system for deliveries and returns .

However, local retailers are not happy with Amazon's statement, saying that Amazon will have to deal with a lot of deliveries and returns. Retailers and their representative groups said that Amazon's full acceptance of the Irish economy has its dark side . Irish people spend a lot of money online every month , basically more than 2 billion euros, but more than half of the spending leaves the country, most of which goes to Amazon . And as Amazon's footprint in Ireland continues to deepen, this commitment to supporting local businesses will be tested as never before.

Mr. Kenny said that Amazon is well-known and has scale advantages. Many people have assumed that Amazon's products are cheaper , but in fact, most of the products in his own store are cheaper than Amazon's. And given what happened in the UK and the US, he is worried that the same thing will happen again in his country, and said that Amazon's warehouse in Berlin is absolutely a disaster for traditional retail .

Another handmade home goods retailer said that Amazon's move to build a warehouse in Berlin will change consumers' expectations of delivery times, as Amazon offers same-day delivery, which means consumers will raise their expectations of all couriers , while smaller manual delivery operations are not perfect and will have longer turnaround times.

The Amazon fulfilment centre is set to open next spring at Dublin’s Baldonnell Business Park and will create 500 jobs. But it remains to be seen how Amazon will treat its fulfilment centre staff in Ireland. After all , in the US it has a reputation for being a tough taskmaster for its lowest-ranking employees .

Amazon builds warehouse in Berlin

Retailers express dissatisfaction