As the peak season approaches, Target and Macy's are strengthening their online shopping experience!

In preparation for the upcoming holiday shopping season, Target is rolling out new features to its home delivery, curbside pickup and same-day delivery services.

Previously, Target has launched the "Target Deal Days" Black Friday early promotion and launched a price protection policy during the holiday season. In addition, the company is adding more than 18,000 curbside pickup points to enable consumers to enjoy a cross-channel shopping experience during the holidays.

The new features include "Shopping Partner," which allows shoppers to send someone to pick up their groceries on their behalf, and "Forget Something," which lets consumers place an order again after completing their first order in the Target app and receive all the items at once if they realize they forgot to buy something or need to buy additional items.

Target has also expanded the assortment of merchandise available on its Shipt same-day delivery platform to include a wider range of apparel and accessories, Ulta beauty products, electronics, toys and adult beverages, all of which are newly available for delivery during the 2021 holiday season. Customers can choose a Target store for delivery on Shipt.

To improve efficiency, Target has tripled the number of delivery positions in the past two years. All new employees are trained to provide backup support for same-day delivery services.

In addition to Target, another retail giant, Macy's, is also strengthening the online shopping experience before the holiday season. Recently, Macy's launched a set of enhanced omnichannel shopping tools for the holiday season. These include a redesigned mobile shopping app, live shopping, contactless payment, and an expanded 3D room planner.

“Our guests love the convenience of our same-day delivery services, and these offerings have seen tremendous growth over the past year, driven by our continued investments,” said Mark Schindele, Target’s chief stores officer. “With even more flexibility with these capabilities this holiday season, we’re ready to make it easier than ever for our guests to use and enjoy our services.”

Target

Macy's

Peak Season