Black Friday and Cyber ​​Monday are coming, sellers need to make product discount plans in advance

According to external network statistics, the proportion of consumers who plan to buy media/electronic products during Black Friday and Cyber ​​​​Monday is significantly higher than usual, mainly because the high-discount promotions of merchants in advance have attracted consumers' attention to products in this category.

It is crucial for merchants to tap into consumers’ high expectations for the peak season by providing product and discount information as early as possible, locking in and securing consumers’ valuable purchasing intentions .

In addition to media /electronics, fashion/cosmetics was the best performing product category during Black Friday and Cyber ​​Monday.

For sellers on the Amazon platform, the marketing of the platform must have started early. Many bloggers or celebrities on the Internet have already summarized for consumers which products are the most cost-effective to buy on Black Friday and Cyber ​​Monday. If some sellers want to market their products separately, they can also conduct some off-site promotion in advance .

According to sellers who have already applied for the Black Friday Cyber ​​Monday promotion on the US site this year, the fee for this year's Black Friday Cyber ​​Monday flash sale is $1,000. Normally, the fee for a single-day flash sale on the US site is only $150, and the fee for a 7-day deal is only $300. This shows the importance of Black Friday to the Amazon platform and to all sellers.

Since the flash sale prices during Black Friday and Cyber ​​Monday are already at least 20% lower than the original prices, coupled with the high registration fees, some small sellers have been discouraged.

For sellers who do not report Black Friday online flash sales, member-only discounts are also a good choice. The page displayed on the front page of member-only discounts is very similar to the flash sales page, and most users on Amazon are members, so there is no need to worry about the low traffic of member-only discounts.

After a single flash sale ends, you can use regular coupons to make up for the loss during the rest of the time to maximize the use of traffic during Black Friday and Cyber ​​Monday .

With the Black Friday and Christmas, sales will surely see explosive growth. The editor has observed that the rankings of some categories of Christmas products have risen sharply. A few days ago, they were outside the top 3,000, but today they are already over 800. Christmas decorations has also entered the top 10 hot search terms in the US site.

In short, before these major promotional holidays come, sellers need to make different discount plans based on the daily performance of each product, including but not limited to the daily sales volume, product inventory, product profit, etc. Do you want to participate in the official recommended promotion activities? Do you need to issue coupons? What is the discount rate of the coupons?

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