A large number of counterfeit products appeared on Amazon. Chinese sellers: How come this is related to me again?

Recently, according to the latest report from foreign media (Bloomberg), a study shows that there are a large number of counterfeit products on Amazon. According to the survey of the US Safe Shopping Alliance ( BSAC), most of these counterfeit products come from China. But on the other hand, according to Amazon's previous remarks, counterfeit products on Amazon last year accounted for less than 0.01%, and Amazon has its own global anti-counterfeiting department. For sellers who have serious counterfeiting behavior, they may have to say goodbye to Amazon in the future.

Judging from the contradictory statements from both sides, what is actually happening behind the scenes is market competition among retailers.

According to reports, the agency said that due to supply chain disruptions, the number of counterfeit products will show an upward trend, so many consumers may choose to buy counterfeit products. In response, the agency said it would strengthen its supervision and crackdown on counterfeit products. The report also said that according to the agency's investigation, the impact of the import of counterfeit products on the US retail industry is huge, with direct losses of about US$54 billion. They believe that as far as the large number of counterfeit products on Amazon are concerned, the importer is China, and it is inevitable to increase supervision of counterfeit products.

However, Amazon has said that these comments are biased. The main reason is the fierce competition between online and offline sellers. The development of online sellers has caused a certain impact and "threat" to the offline retail industry . According to Amazon, some of the sponsors of the survey include large physical retailers.

In recent years, the proportion of Chinese sellers on Amazon has gradually increased, but the growth rate has slowed down slightly this year due to account suspension and association. In 2020, the proportion of Chinese sellers in Amazon's global market reached 42%, and in 2021, 38% of the top sellers on Amazon were from China. Judging from these figures, the proportion of Chinese sellers has accounted for more than one-third. This undoubtedly makes Chinese sellers regarded as the biggest competitors by other sellers.

Competition among major e-commerce platforms and sellers is already fierce, and online and offline competition is also fierce. However, conducting biased or false research for the sake of competition or other unfair reasons is really contrary to the essence of healthy business competition. Only a relative balance between online and offline can enable the retail industry to create more business opportunities and the market to develop healthily.