Supply chain is tight! Amazon UK will start Christmas activities 4 weeks early

People familiar with the matter revealed that Amazon will display "Shop Early" banners on its website and app in an attempt to shift most Christmas orders to the end of November, avoiding the peak period in the second and third weeks of December in previous years.

Amazon made the decision because of global supply chain tensions, and even Prime members may face order delays, according to the documents, which show that Amazon expects supply chain disruptions to last at least until next spring.

Global shipping congestion has exacerbated supply chain tensions. According to container tracking data, ocean carriers' schedule reliability continues to decline, with delays of 30 days on the China-Europe route and 21.94 days on the China-US West Coast route in September. Some say that if this situation continues, we will see more empty shelves during the holiday shopping season.

In addition, the shortage of truck drivers in the UK has caused Amazon and other companies to face a backlog of containers at ports . The UK National Statistics Office reported that before the epidemic, the shortage of truck drivers in the UK had reached about 60,000; during the epidemic, more EU truck drivers returned home, exacerbating the situation. In addition, the epidemic has delayed driver training and the issuance of relevant qualifications, which is also one of the reasons.

To alleviate this problem, the UK has released a package of responses: providing short-term visas for about 5,000 foreign truck drivers from October to before Christmas; training up to 4,000 new truck drivers; investing 10 million pounds to create new skills training camps; and providing corresponding qualifications for tanker drivers who require safety qualifications.

In fact, in recent times, affected by factors such as supply chain disruptions, labor shortages, and inflationary pressures, many sales platforms have also launched related promotional activities in advance. For example, Target launched the "deal days" promotion online and offline from October 10th to 12th; Amazon also announced the launch of the "Black Friday-worthy" event to attract consumers who plan to shop during the holidays in advance.

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