Amazon Sweden launches product promotion function!

Recently, in order to help sellers increase brand awareness and attract more consumers, Amazon Sweden officially launched the product promotion function. Like other sites, this function includes product promotion and brand promotion.

Sponsored Products campaigns promote your products through ads that appear on shopping results and product pages. This is an effective way to help increase visibility and also help drive sales. Sellers can launch campaigns in just minutes.

Sponsored Brands campaigns allow brands to promote multiple products or headlines using custom headlines and logos in ad creative, then drive shoppers to product detail pages or your brand’s Store.

Last October, Amazon announced that the Swedish site was officially launched, providing consumers with more than 150 million items to choose from, covering more than 30 categories including books, consumer electronics, sports and outdoor, tools and household items, toys and baby products.

Today, Amazon's Swedish site has been online for nearly a year, and it is constantly improving its various functions.

In terms of logistics, Amazon has been strengthening its logistics and transportation capabilities, expanding its Postnord freight fleet in Sweden, and announced the launch of a same-day delivery service a month ago. However, the service is currently only available for orders in the Stockholm area, and will be further opened to various regions in Sweden in the future. At the same time, Sweden has also been included in the distribution range of pan-European FBA.

In terms of VAT declaration, Amazon’s VAT integration service has been successfully launched on the Swedish Seller Platform. Sellers can now navigate directly to the VAT registration and declaration interface from the Seller Platform.

As the largest economic entity in the five Nordic countries, Sweden's e-commerce market has great potential, and more than 80% of Swedish residents have the habit of online shopping. However, Amazon still faces many challenges. The editor learned that locals prefer small local platforms. The sales of My Mall, a local Swedish e-commerce platform, increased by nearly 1,200% in July. For this European market, opportunities and challenges coexist, and sellers must also conduct market research and make reasonable strategic layouts.

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