Strict crackdown! Poshmark, an American second-hand platform, supports product authenticity verification

According to foreign media reports, the US second-hand resale platform Poshmark said it will support product authenticity authentication. Poshmark recently acquired Suede One, a genuine authentication company that was established only last year. Poshmark hopes to increase consumers' trust in the platform and sellers by conducting product authentication.

It is reported that the main authentication methods are virtual authentication, machine learning, manual review, etc. Currently, the categories of goods available for authentication mainly involve sports shoes and luxury goods, and other categories are not yet involved.

  With the rapid development of e-commerce platforms in recent years, counterfeit products have moved from offline to online, from direct sales platforms to resale platforms. Fighting against counterfeiting has become the focus of e-commerce platform regulation. Countries have also successively introduced policies for counterfeit products.

According to the latest news, the United States recently passed a bill, the Screening of E-commerce Counterfeit Products and Preventing Platforms from Supplying Harmful Goods Act, which stipulates that e-commerce platforms will bear corresponding responsibilities if they sell related products. The Buy Safely Act was also passed not long ago. This means that e-commerce platforms will face more severe product supervision tests.

Poshmark 's support for product authenticity verification is ahead of other peers. In the US second-hand platform market, in addition to Poshmark , there are also thredUP, Tradesy, Threadflip, etc., and the former two rank higher.

According to previous surveys, whether it is Amazon, Walmart or the above-mentioned second-hand platforms, the authenticity of products has always been the focus of consumers. If they find that the products they purchased are counterfeit, it will have a huge impact on the favorability of the seller and the platform. With the development and influence of Poshmark , the range of products that Poshmark authenticates will continue to expand.

In recent years, countries have gradually stepped up their crackdown on counterfeit products. They protect the rights of buyers from multiple aspects, such as quality supervision, public opinion exposure, and legal punishment. In addition to cracking down on counterfeit goods, the supervision of infringing goods is also increasing. Whether or not a product can pass the inspection of customs and ports has become a key link in whether cross-border goods can enter the market.

USA

Poshmark

Product Authenticity