Gift baskets are a hit, and these five categories of products are likely to continue to sell well on Tokopedia!

In recent years, gift baskets have become a product closely related to Ramadan and Eid al-Fitr , and are the first choice for many consumers to visit relatives and friends during Ramadan .

With the arrival of Ramadan , the demand for gift baskets has surged , which has brought business opportunities to sellers . According to data from Indonesian e-commerce giant Tokopedia , during Ramadan in 2020 , the sales of gift baskets increased fourfold , and with more orders, sellers' sales soared .

Data shows that during Ramadan last year , the most attractive gift basket products for buyers included biscuits , snacks , cakes , drinks , coffee , candles and other prayer items .

Last year, gift basket sales increased during Ramadan , and Tokopedia saw the opportunity and will hold a "Ramadan Gift Basket Event " this year , which all sellers can participate in.

In addition, Tokopedia predicts the types of products that will be in higher demand during Ramadan to provide a reference for sellers.

First, the food category is the most popular . Among the food categories, fruits , beef , French fries , meatballs and other processed meats will be the most needed by Indonesian consumers during Ramadan .

In addition, the category of health products is also not to be underestimated . Products such as herbal medicines , protective masks , face masks , disposable consumables, vitamins and nutrients are in high demand .

In addition to food and health products , fashion products are also popular. Among men's fashion products , T-shirts , shirts , watches , jackets and sports shoes have very impressive sales; while among women's fashion products , wedge heels , pajamas , high heels and handbags are very popular among local female consumers .

During Ramadan under the epidemic, local people spend relatively more time at home, so household products may be the most popular products during Ramadan this year. Among such products, sellers of plant seeds, curtains, water bottles, etc. can pay more attention.

To make gift baskets more attractive to consumers , Tokopedia works with sellers to select the best-selling product combinations in their stores to make gift baskets .

In terms of price, the platform also launched gift baskets at different price levels according to consumer demand and purchasing power. In terms of packaging, the platform proposed to adopt Ramadan style, such as putting greeting cards in the gift basket to add a festive atmosphere .

Tokopedia has launched a “Ramadan Gift Basket Campaign”, which will also see an increase in sales of some products, providing new opportunities for platform sellers to benefit from it .

Gift Baskets

Tokopedia

Ramadan