Austrian Lenzing Group launches the world's first "TENCEL" fabric e-commerce platform

According to foreign media reports, TENCEL, the flagship textile fiber brand of the Austrian Lenzing Group , has launched the first e-commerce platform created by a sustainable fiber producer . The new platform aims to provide brands and retailers with a more comprehensive platform by providing digital services , connecting them with consumers who are committed to environmental protection and sustainable concepts , and building a bridge between buyers and sellers .

It is reported that TENCEL is the brand name of the world's most well-known Lyocell fiber. It is made from pure natural artificial fibers and is very environmentally friendly. Products made from TENCEL fibers are biodegradable and do not contain any chemical additives, and can prevent allergies very well.

Currently, the official page of TENCEL e-commerce mall displays more than 200 products made of lyocell and modal fibers. It leverages its strong partner base to expand its textile product range to jeans, footwear , sportswear and other fields . Suppliers include H&M, Levi's, Boyish and Esprit . The Lenzing Group will continue to expand its brand partnerships with the goal of tripling the number of products on the TENCEL™ e-commerce platform by the end of 2021 .

Harold Weghorst, Vice President of Global Marketing and Brands at Lenzing Group , commented in a press release : The COVID-19 pandemic is a catalyst for the textile industry 's shift towards digitalization and sustainability. Consumers are choosing to shop online from the comfort of their homes rather than going to physical stores, and many are also rethinking what they actually need and looking for sustainable alternatives whenever possible , which is exactly why TENCEL™ launched its e-commerce platform . It not only provides consumers with a shopping platform for sustainable fashion and home textiles , but also allows them to understand how the raw materials used in the products are produced .

As part of the digitalization strategy of the TENCEL brand , in addition to launching an e-commerce platform, the Lenzing Group also plans to revitalize TENCEL™'s "Make It Feel Right" campaign, launch a Pinterest page for consumers , and launch a LinkedIn Group g service function for retailers , factories and NGO partners .

Since the launch of the TENCEL brand, the Group has been closely monitoring the digitalization process of the textile industry . On the TENCEL brand website, visits increased by nearly 50% in 2020 , and engagement on social pages increased by 870% .

According to public data, Austria's Lenzing Group is a leader in the global cellulose fiber market. The production capacity and market share of its Tencel and Modal fiber products rank first in the world . Its main market share is in Asia , followed by Europe .

As the global population grows and living standards continue to improve, consumers' demand for high-quality fiber products increases. Environmental protection and sustainability are two unavoidable topics, and more and more consumers will use this concept as a shopping criterion. Therefore, clothing fabric merchants can pay close attention to the industry trends of sustainable and environmentally friendly fabrics.

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