AliExpress announces Double 11 strategy, promoting women's clothing products in line with local conditions

On the AliExpress platform, Spain, France, Brazil and Russia are the four markets that sellers focus on.

AliExpress believes that the temperature in Spain and France is expected to be between 5℃ and 10℃ during the Double 11 period. In this case, consumers may prefer to choose clothing that is thick on the outside and thin on the inside , such as sweaters, hoodies, jackets, etc. At the same time, consumers in these two countries pay more attention to choosing clothing styles based on social scenarios . Sellers can adjust product images, purchase options, etc. based on this feature.

Compared with Spain and France, Russia entered winter early during the Double 11 period. For this reason, AliExpress recommends that sellers focus on autumn and winter vertical categories that are suitable for cold weather and warmth , including hoodies, cotton coats, down jackets, etc.

In Brazil, which is located in the southern hemisphere, the Double 11 period is a warm spring. AliExpress believes that the local holiday enthusiasm is high, and thin and breathable spring and summer categories will be popular with consumers . Dresses, bikinis, beach swimsuits, T-shirts and vests have explosive potential, and sellers can focus on these categories.

In addition to providing product selection references, AliExpress also lists the platform's traffic support policy.

During this year's Double 11, AliExpress stratified its products, mainly into hot-selling products, semi-hot-selling products and trending new products.

Hot products refer to products with monthly sales of more than 50 in key national markets such as Spain and France, and with high-quality service indicators such as free shipping and worry-free returns. In terms of warehouse delivery, this year AliExpress will select 200 warehoused products from the hot product pool for full-area weighting.

The corresponding indicators for products planned to be included in the shallow hot-selling product incubation pool have been relaxed. In terms of basic sales, they need to achieve a monthly sales volume of more than 50 pieces in the global market; in terms of service, they still need to have free shipping and worry-free returns; in the same category, new products with better cost-effectiveness and quality-price ratio are more likely to be selected as shallow hot-selling products.

In the stratification of trending new products, AliExpress will select potential new products and super new products for women's clothing from September to mid-October to prepare for the hot trending new products. Sellers can pay attention to the hot search terms of buyers in key countries in the past 30 days, such as brand first release, technological fabrics, popular elements, etc., because the hot products corresponding to the hot words are more likely to be selected.

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