Some sellers’ accounts have been frozen, and famous game brands are cracking down on infringements

Recently, ROVIO, the brand owner of ANGRY BIRDS , commissioned the law firm EPS to file an infringement lawsuit, with the case number being 21-cv-7569. At present, some sellers have received infringement notices and the funds in their AliExpress accounts have been frozen.

According to the complaint received by the seller, this case mainly involves trademarks. The following are the trademarks related to Angry Birds listed by the law firm:

Sellers who have needs in this regard can also go to the United States Patent and Trademark Office to check the specific situation to further understand the characteristics of the trademark and the corresponding goods and services. In addition, sellers can also pay attention to relevant copyright information.

In addition, the complaint also lists a comparison chart of the official product and the seller’s infringing product:

The comparison shows that these patterns are not exactly the same, but they are not completely unrelated. Take this set of puppets for example, although the seller has deformed the bird's face, eyebrows, and hair to a certain extent, the overall similarity is very high.

We all know that the Angry Birds brand has a huge influence, with the mobile game alone having been downloaded more than 4.5 billion times. In addition to mobile games, Rovio has also tried to expand various new gameplays based on this IP, such as movies, VR experiences, etc. It can be said that Angry Birds has a large audience and reaches a wide range of age groups, including both adults and children.

The brand halo of Angry Birds can more easily attract consumers' attention and thus facilitate the formation of orders, which is why most sellers take risks.

However, as a well-known brand, Rovio , the owner of Angry Birds, also has a strong sense of rights protection.

In recent years, Rovio has launched many infringement lawsuits in China and other countries, and many of them have won and received compensation. Although there are also cases of losing, for third-party sellers on e-commerce platforms, regardless of whether they are finally found to have infringed, they will suffer losses, such as damaged reputation, problems with capital turnover, missed sales opportunities, etc. If they are really found to have infringed, the sellers will also need to pay high compensation.

For this reason, sellers must check relevant patent and trademark information in advance when selecting products to avoid losses due to infringement.

Infringement

Account freeze