A new dark horse in the fashion industry, Rainbow Shops’ e-commerce business surged 900%!

When it comes to the most promising e-commerce market this year, the fashion industry is definitely one of them. As countries ease their epidemic prevention and control measures, more and more consumers are starting to go out of their homes, and they also need to buy new clothes to dress themselves up. Riding on this momentum, fashion retailer Rainbow Shops has also ushered in rapid development.

Rainbow Shops is a Brooklyn-based fashion retailer with more than 1,000 locations in the United States, the U.S. Virgin Islands , Puerto Rico , and at RainbowShops.com . Founded in 1935, the brand is known for its affordable women's, plus-size , teen and children's apparel, shoes , accessories and more .

Rainbow Shops began developing its e-commerce business in 2015, and COVID-19 has boosted its development. It is reported that the e-commerce business of this omni-channel retailer has grown by nearly 900% in six years , achieving a compound annual growth rate of 44% , making it a new dark horse in the fashion track .

Now that Rainbow Shops has successfully deployed its modern decision-making technology , it has decided to switch its e-commerce platform to Shopify . The company used Sound Commerce to build a cloud-based data warehouse to unify and activate all data from the legacy Salesforce Commerce Cloud and the new Shopify e-commerce storefront .

The new data warehouse also provides query and reporting tools that enable Rainbow Shops to track and analyze data on revenue, discounts and costs, customer lifecycle, marketing and sales, shipments and more .   Commerce charges a fixed monthly subscription fee for its services.

“We’ve adopted Sound   Commerce to solve a series of data unification issues during the e-commerce restructuring .   Commerce ensured data continuity in our platform migration and in the process unlocked our data across departments and systems for strategic activities and decision making. ”

Over the past year, Rainbow Shops has focused on improving the omnichannel customer experience . In the fall of 2020, the retailer deployed Facebook's omnichannel customer service CRM platform. Before the 2020 holiday shopping season, Rainbow implemented and integrated Kustomer technology to provide customer service agents with real-time request resolution, a comprehensive view of customers, operational efficiencies, and a more seamless customer experience across channels .

By deploying an omnichannel strategy, this fashion retailer may continue to grow rapidly in the future. At the same time, Rainbow Shops ' strategy also shows that it is very important to improve the customer's shopping experience in business!

Platform Information

E-commerce

Rainbow Shops