Amazon's on-time delivery indicator failed, sellers' sales were affected

With the rapid development of e-commerce, consumers have higher and higher requirements for online shopping. Everyone hopes that their orders can be delivered to them quickly and in a timely manner. The timeliness of express delivery also determines the overall satisfaction of consumers with the order to a large extent .

As an important indicator to measure the timeliness of express delivery, on-time delivery rate (OTDR) is also very important for Amazon sellers. Under normal circumstances, sellers should keep OTDR above 97%. If OTDR is lower than this level, it is very likely to affect the health of the seller's account and affect normal sales.

While browsing Amazon's official forum, the editor discovered that Amazon's indicators for measuring on-time delivery seemed to have malfunctioned, and many orders that were supposed to be delivered on time were judged to be delayed.

(Image source: Amazon official forum)

The seller, named "Eagle," said their on-time delivery rate had dropped below 97%. The seller discovered the problem while browsing the report, and found that 59 of the 128 delayed deliveries recorded by Amazon were actually delivered on time, and it was clear on the Amazon order page that the product was delivered within the promised date range.

Eagle also said that although Amazon did not specify what kind of punishment would be imposed if the on-time delivery rate was lower than 97%, it has been proven that a low on-time delivery rate would damage the seller's chances of winning the gold shopping cart and have a certain impact on normal operations.

Eagle is not the only one who has encountered this problem. Under this post, many sellers said that they were also affected by the problem. Seller get_me_some said that about 25% of their orders marked as delayed were delivered before the latest delivery date; seller The_Orange_Crush said that only one of their orders marked as delayed was really late, and the rest were delivered before the latest delivery date.

(Image source: Amazon official forum)

Many sellers have tried to resolve the issue through seller support, but have not been able to resolve it. This seems more like a technical problem with Amazon. Many sellers have lost some of Amazon’s premium qualifications due to Amazon’s algorithmic system failing to maintain accurate data.

It can be seen that Amazon's on-time delivery indicator failure has a great impact on sellers' sales. It seems a bit "unkind" that Amazon's failure makes sellers "take the blame". I hope the Amazon team can pay attention to this problem and fix the failure as soon as possible.

Platform Information

Amazon

On-time delivery rate