China's smart manufacturing is accelerating its overseas expansion, and Tmall Taobao's overseas Shunde Innovation and Design Center is established in Guangdong

On December 9 , Tmall Taobao Overseas and Guangdong Industrial Design City reached a cross - border e-commerce cooperation plan for the "Shunde New Intelligent Manufacturing Industry". The first batch will unite 100 design companies to create more than 1,000 new domestic products that meet the needs of overseas markets and sell them overseas through Taobao and Tmall platforms.

On the same day, Tmall Taobao Overseas (Shunde) Innovation and Design Center was officially established in Guangdong. Based on the insights of overseas market trends, the center will work with designers to develop new products, build a global product selection platform for new products, and use innovative marketing methods such as live broadcasting to help new products expand into overseas markets.

( Tmall Taobao Overseas Shunde Innovation and Design Center was established)

"This is the first digital supply chain cooperation project carried out by Tmall and Taobao overseas around 'industrial design + cross-border e-commerce'." Wang Haoyang, vice president of Alibaba's B2C Retail Business Group, said that the accelerated upgrading of traditional manufacturing and its deep integration with cross-border e-commerce will promote Shunde's smart manufacturing to better go global.

In fact, this cooperation is also one of the progress made by Guangdong in carrying out the "industrial cluster + cross-border e-commerce" pilot and further integrating upstream and downstream resources of the global supply chain .

Cross-border e-commerce has become a new driving force for the development of Guangdong's foreign trade. On December 2 , Guangdong launched ten policy measures to promote the high-quality development of cross-border e-commerce. According to data from the Guangdong Provincial Department of Commerce, from 2016 to 2020, Guangdong's cross-border e-commerce import and export volume increased from 22.8 billion yuan to 172.6 billion yuan, with an average annual growth rate of 65.9%, ranking first in the country for seven consecutive years. At present, Guangdong has 13 cities approved to establish cross-border e-commerce comprehensive pilot zones, ranking first in the country.

Since the beginning of this year, more than 30,000 enterprises in Foshan, Guangdong have sold Chinese products to all parts of the world through Taobao and Tmall, and the export order volume has increased by 70%. In addition to a number of leading home appliance companies such as Midea, Hisense, and Galanz, more Chinese brands with new smart manufacturing and new designs are emerging.

Shunde's small home appliance industry belt was also a hot spot for Chinese products to go overseas during Tmall's Double 11 event this year , with overseas sales increasing by double digits year-on-year. Smart small home appliances such as portable washing machines, multi-function breakfast machines , and capsule electric toothbrushes customized for small households continued to be popular overseas.

In the past, it was popular to buy foreign products in China, but now overseas consumers are used to "reverse shopping". Currently, domestic products can be sold to more than 200 countries and regions around the world through Tmall and Taobao. The platform has established local operating sites in seven Chinese-populated areas such as Singapore, Malaysia, Canada, and Australia. At the same time, it continues to upgrade its strategy and services to help domestic products go overseas more conveniently.

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