Demand for Easter products in Russia surges by 150%, with many categories selling well

Recently, Russian online retailer Pyaterochka released sales data for the week before Easter .

Data shows that Russians' demand for Easter products has surged by 150% , with products in several categories selling like hot cakes.

Sales of nuts and dried fruit increased by 57% , and sales of Easter decorations and souvenirs increased by 48%. Eggs and butter sales increased slightly, with egg sales increasing by 3% and butter sales increasing by 4%.

At the same time, e-commerce platform Ozon Fresh also achieved breakthrough sales growth in multiple categories in the week before Easter.

Egg sales increased by 270% compared to the same period last year , and egg dye sales increased by 250% . In addition, egg coasters and egg decoration kits are also hot-selling on the platform, with sales increasing by 200% , among which the egg rack with 8 bamboo handles is the most popular product.

In addition to the surge in demand for the above products, sales of baked products are also astonishing.

Sales of milk increased by nearly 400%, butter increased by 330% , yeast also increased by 300%, sales of raisins increased by 280% , and sales of flour, which is essential for baking, also increased by 260% .

This year, Easter in Russia is on April 24. For Russians, Easter is not only a religious holiday, but also a national holiday. Although the war between Russia and Ukraine is still going on, it has not affected the enthusiasm of Russians for the holiday.

This year, the sales of Easter-related products on Russian e-commerce platforms were astonishing, attracting many sellers to pay attention to the Russian e-commerce market.

Russia is the ninth largest e-commerce market in the world, after China, the United States, the United Kingdom, Japan, Germany, France, South Korea and Canada. In the past year, Russia 's e-commerce market sales have increased by 40% .

Currently, the top three e-commerce platforms in Russia are Wildberries, Ozon and AliExpress , which together account for 35% of the Russian e-commerce market share.

In addition to these three giants, there are about 500 online platforms and independent sellers competing for market share in the Russian e-commerce market, and the competition is quite fierce. Despite this, there are also many platforms and independent sellers whose annual sales growth exceeds 100% in the Russian e-commerce market, which can be said to be a coexistence of opportunities and challenges.

Russian e-commerce market