Facebook revamps its targeting advertising business after threats

Apple recently launched a new privacy feature that allows users to choose to refuse iOS applications from tracking and monitoring their operations . Apple 's new move on user privacy policy shows that people are entering a new era of greater attention to user privacy, and personalized advertising will become a user-controllable experience.

This has had an impact on Facebook's location-based advertising business to some extent . Facebook recently announced that it will launch new product features for business owners to solve the problems faced by its commercial advertising customer base in new ways .

As its ability to monitor consumers declines, Facebook is rolling out new features that will allow businesses to better target audiences, including advertising to customers and chatting with them through its app .

In fact , earlier this year, Facebook began testing a new feature that allows users to explore new businesses that may be of interest to them and allows Facebook to collect user data to create a user database . Over time, Facebook may turn this feature into an advertising unit.

It is reported that Facebook will promote this feature across the United States and will launch it in Australia, Canada, Ireland, Malaysia, New Zealand, the Philippines, Singapore, South Africa and the United Kingdom .

At the same time, Facebook is making it easier for businesses to communicate with their customers . Users can communicate with businesses through Messenger, Instagram or WhatsApp , and Facebook will display relevant ads in appropriate locations within the app .

The company has also closely linked WhatsApp with Instagram . Previously , many businesses operated their own online stores on Instagram , but needed to rely on WhatsApp to communicate with customers . Now, Facebook has integrated a WhatsApp chat button on the merchant's Instagram profile page .

Another change involves updates to Facebook's Business Suite that will allow businesses to manage email and send marketing messages from their inbox ; create, manage and publish content using a new file manager; and allow businesses to test different versions of posts to see which perform best .

It is reported that Facebook will also start testing work accounts, allowing businesses to access their stores directly from personal Facebook accounts . Through integrated login, store managers will be able to manage accounts more conveniently .

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