Optimize a small detail to make your independent website more popular

As we all know, traffic is the core foothold of independent websites. In addition to the common "social commerce", influencer marketing, SEO optimization and other traffic diversion measures, there is also an important detail that is easily overlooked - website fluency.

The opening speed of the independent website directly affects the effectiveness and conversion of the website. According to statistics, if the website opens for more than 8 seconds, 80% of users will directly close the website.

When e-commerce sellers build their own independent websites , they need to try to control the website opening speed to within 3 seconds, and no more than 7 seconds at most.

There are many ways to increase the speed of website opening, such as choosing a faster server, concise website code, reasonable use of images, reducing the use of videos, not setting flash animation on the homepage , etc.

However, for most independent website sellers, these are all done by the independent website building platform . All the sellers need to do is to test the website opening speed before going online . It is important to remind sellers to remember to test the website opening speed in the target market , because some links open faster in China but very slowly abroad.

Independent website building tools can be mainly divided into two categories: SAAS systems and open source systems.

SAAS system is Software-as-a-Service. Sellers only need to purchase the corresponding SAAS system to enjoy the services provided by the SAAS platform supplier. For example, in the Shopify system, customers only need to pay monthly rent to enjoy the online mall, unlimited traffic, unlimited products, blog system, order management, product management, customer management and other services provided by Shopify.

An open source system is a system with developed source code. If sellers want to use this type of system, they need to purchase a server and build a website. All functions need to be built by themselves, so if they want to use this type of system, sellers need to have certain coding skills. Spree Commerce is such an open source website building system.

If using a SAAS system , sellers can simply select an appropriate template; if using an open source system to build and develop independently, please remember to pay attention to the fluency and opening speed of the website.

Independent website