LazMall promotion results are out, the number of consumers increased 37 times!

According to foreign media reports, the official mall LazMall launched by Lazada's official website recently achieved gratifying results. The number of brand consumers selling under its exclusive promotion function has increased by 37 times.

Raymond Yang, chief product officer and head of platform operations at Lazada Group, said that LazMall will conduct exclusive promotions through the Brand Mega Offer feature to increase brand awareness and sales. Consumers will be able to find ideal brand offers through a variety of methods such as "homepage, flash sales, Lazmall channels, special brand super offer pages", thereby increasing their spending.

At the "2021 LazMall Brand Future Forum", Redmond said: "So far, the revenue results obtained by the brands participating in the event have been very satisfactory. For example, many brands reported a 37-fold increase in the number of buyers, an 11-fold increase in traffic, and a 20-fold increase in GMV (gross merchandise value)."

Currently, Lazada has cooperated with 50 brands to hold various joint activities to attract consumers to complete transactions. Redmond revealed that compared with large-scale events such as 11.11, the sales model of online brands and department stores such as LazMall is more outstanding. The sales of these brands have increased by nearly 8 times, and the number of fans of their stores has increased by as much as 6 times.

In addition, Lazada has more than 80 partners in six countries, allowing more than 1,200 brands to sell on LazMall; and the GMV of stores managed by Lazada partners has increased by 2 times compared with last year. Redmond emphasized: "In the next few years, Lazada will continue to invest and expand our Lazada partner ecosystem to provide more services for brands on the official store LazMall."

The success of LazMall, a brand collection store, is not accidental. It conforms to the requirements of the development of the times. With the continuous improvement of people's consumption level and consumption concept, the traditional distribution model has gradually been eliminated. Consumers care more about "value for money" and the brand attributes of goods. How to build a good brand has become an inevitable problem for e-commerce sellers. Only by building a good brand and exerting the brand effect can we achieve better sales.

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LazMall

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