Sales and orders increased 2.5 times, and the epidemic prompted Lazada to accelerate its development

Lazada Philippines expects sales to continue to grow this year, according to foreign media reports . Lazada will encourage more consumers to shop and merchants to join through promotions and other initiatives, including cash back on purchases.

Carlos Barrera, chief operating officer of Lazada Philippines, said in an interview that due to the impact of the COVID-19 pandemic, people were forced to work from home, and the time and frequency of online shopping continued to increase, and e-commerce has accelerated. Especially for Lazada Philippines, he said that the current sales and order volume have increased by 2.5 times compared with before the COVID-19 pandemic.

Carlos Barrera emphasized: "More and more people are constantly participating in online shopping activities, and the number of consumers' purchases is also increasing." Based on this, Carlos Barrera expects that the number of consumers shopping online will continue to increase, and sales will continue to grow.

In addition, the adoption rate of electronic payments is also increasing. Compared with before the outbreak, the number of digital payments has increased by 3 to 4 times. The number of sellers on the platform has increased by more than 3 times, and the number of active sellers on the platform currently exceeds 120,000.

Carlos Varela said that the platform will continue to launch product promotions to boost sales. One of the largest sales events held by the platform, the 9.9 Big Brands Promotion, allows customers to enjoy product discounts while also offering cash back of up to 10% of the purchase amount, which encourages consumers to trust the Lazada platform and have a good shopping experience, and shop more frequently on the Lazada platform.

Due to the global impact of the COVID-19 pandemic, traditional economic and trade activities such as exhibitions have been hampered. Cross-border e-commerce has been favored by global consumers with its unique advantages of low cost, high efficiency, and breaking through time and space constraints, and has shown a rapid growth momentum. This is both an opportunity and a challenge. While Lazada has achieved great sales results, it has also given new inspiration to cross-border sellers: in today's world where productivity is constantly developing, how to provide consumers with a better shopping experience and more stable brand trust is the top priority.

Lazada

epidemic

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