Over 47 million views! "Dormitory decorations" become a popular product in the US back-to-school season

Since August, Back to School , the second largest shopping season after Christmas , has been in full swing . More than 3 million American freshmen who are keen on surfing the Internet have also flocked to TikTok to look for must-have items for the start of school .

According to a survey by influencer marketing company Obviously, during the back-to-school shopping season, " dorm decorations " were so popular that they became a separate category. On TikTok , there are as many as 27,000 videos related to #dorm , with more than 299 million views . Among them, the tag #dormessentials has been viewed more than 47 million times , and #dorm life has been viewed more than 2.7 billion times.

Although the epidemic has hit many families hard, parents will not cut back on their students' back-to-school spending. According to data provided by Deloitte , total spending for the back-to-school season will reach $26.7 billion , which means that each student will spend an average of $1,459 .

In addition, the survey also found that among all dormitory decoration supplies, Headboards and DIY removable wallpaper are the most popular decorations . At present, the video Gilmore Girls recommending these two products has been played more than 235,000 times .

Nowadays, more and more people are looking for decoration inspiration on TikTok . With the promotion of the annual back-to-school season, "dorm decorations" have gradually become one of the best-selling products, further pushing " home decoration " to become the most popular good product tag on TikTok .

Moreover, in the era of short videos, TikTok has become an indispensable part of people's lives. Whether it is for leisure and entertainment or purchasing items, people will regard TikTok as an important channel. Among them, Generation Z is the most important force that cannot be ignored. According to a report by Generation Z Planet , 90% of Generation Z will discover new products and new brands on social media , while the proportions of Millennials and Generation X are 80% and 54% respectively.

At present, social e-commerce is on the rise, and more and more people are looking for good things on TikTok . TikTok has also created many popular products. It is hoped that merchants can seize the dividends of social e-commerce and the back-to-school shopping season, work hard to create popular products, and win the favor of many students.

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