Competition intensifies! Target adds 4 new sorting centers

In order to enhance its market competitiveness and alleviate some of the pressure on online and offline orders, Target plans to open new sorting centers in Houston, Dallas, Philadelphia and Lawrenceville, Georgia starting this fall.

Target's first sorting center opened in April this year, but it was initially used as a test point. The sorting center will transfer the packaged order goods from the backstage to the sorting center every day, and later use new technologies to combine the packages and deliver them to designated communities through the most efficient means.

It is reported that the establishment of this sorting center has shared about 95% of the order volume for the online platform, which has eased the pressure of online orders, reduced order fulfillment costs, and improved logistics efficiency. After the next four sorting centers are successfully built, Target will be able to better cope with the rising demand and improve the online delivery rate.

In addition, Target recently began planning to increase welfare support for employees, providing varying degrees of financial support to part-time and full-time employees who are in school. The purpose is to increase employee welfare benefits, increase employee work enthusiasm , and cultivate high-quality service talents, thereby further improving Target 's service quality.

At present, in order to compete for larger market space and customers, major e-commerce platforms are "coming up with various tricks".

Recently, the Wall Street Journal also reported that Amazon will open offline physical stores, which has added considerable pressure to the online e-commerce platform and offline retail industry in the United States. Not only Amazon, but Walmart has also launched a membership system to maintain buyer stability. Costco, Albertsons, etc. are also optimizing and upgrading their products and services. As one of the top ten retailers in the United States, Target will naturally not fall behind.

In the competition of homogenized services, consumers' final choice still depends on the service and product quality of the merchants. Target 's head said that in the future, it will invest $4 billion annually in facility construction and improvement to optimize the shopping experience.

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