Etsy is launching a Labor Day Sale!

Recently, Etsy is preparing to launch a holiday promotion for the upcoming Labor Day in the United States . The event will be held from August 30 to September 7 , during which time the discount on goods will reach 20%.

This promotion launched by Etsy will be open to all consumers around the world. However, Etsy said that it needs the support of sellers to ensure the smooth implementation of the promotion . The reason is that sellers participating in this promotion must first be prepared to reduce the price of goods by 20%, and sellers must voluntarily ship to various countries, while previously these merchants mainly targeted local consumers in the United States.

After the event was launched to the international consumer market, foreign sellers said that it would take time to adjust logistics and the investment costs would increase. For the same reason, some sellers were hesitant about whether to participate in the event, and some even expressed dissatisfaction!

It is less than half a month away from Labor Day in the United States. In previous years, major e-commerce platforms such as Amazon and eBay would seize this holiday to launch big promotions. This year, I don’t know whether the major platforms have not yet announced relevant information, or they plan to keep a low profile due to the impact of the epidemic. Except for Etsy , no other platforms have released any information about Labor Day activities in the United States.

Etsy also released this year's annual holiday shopping trends, and the data showed that clothing products are still the main category , and household goods, pet supplies and Christmas gifts are also among the hot-selling products. In terms of product selection for this Labor Day, Etsy sellers can refer to the relevant consumption trends released recently in addition to the above categories.

In the past two quarters, Etsy's sales increased by 144% in the first quarter, and its revenue reached 530 million US dollars in the second quarter. The growth of data in the two quarters remained stable, but it has slowed down compared with the previous period. The personalized search, function integration and other optimization services launched by Etsy not long ago have also enabled the platform to accumulate more customers and expand the consumer market. The sales in the third quarter are expected to break through the growth.

Etsy, Labor Day, Sale