Sales volume exceeds 2.4 billion euros, European bathroom home furnishing market is booming

During the epidemic, because the lockdown restricted offline activities, people began to focus on their homes. Not only did a "cooking boom" sweep across the country and abroad, but people also had more time to decorate their own homes, and the "decoration boom" became popular.

According to recent European survey data, the market size of bathroom furniture in ten major European countries has grown to 2.4 billion pounds during the epidemic. Among them, the sales of more representative products such as mirror cabinets and lighting mirrors have increased significantly.

According to data from traditional channels, the share of bathroom and sanitary ware retailers fell from 22.5% in 2015 to 21.2% in 2020, DIY stores fell from 20.9% to 18.8%, and furniture and kitchen retailers fell from 33.4% to 31.5%. Consumption habits in the home furnishing market are tending to shift from offline to online .

Moreover, judging from the development trend of e-commerce, compared with 2015, the share of e-commerce in the entire retail industry in Europe has increased from 11% to 16.4% in 2020, and is expected to reach 22.8% by 2025, which will also provide more opportunities for the online home furnishing market.

In addition to bathroom furniture, the entire home furnishing market has shown good momentum, and DIY home furnishings are becoming more and more popular. European e-commerce platform ManoMano has caught up with this wave of enthusiasm. ManoMano is an e-commerce platform focusing on DIY, home improvement and gardening products. Some time ago, it announced a $350 million Series F financing, with a valuation of $2.6 billion.

"The COVID-19 pandemic has set off an international boom in the DIY industry, and we believe this trend will continue. Global consumers are investing more and more in their homes, and now they prefer to purchase products, compare prices, and get advice through online channels." Dragoneer investor Eric Jones said he is optimistic about the prospects of the home furnishing market.

This trend not only drives the development of local e-commerce platforms, but also provides more opportunities for domestic sellers of home furnishing exports. Some time ago, Amazon's No. 1 home furnishing seller in Europe, Zhiou Home Furnishing, successfully went public in 2020 with a net profit of 380 million, and many sellers are also paying more attention to the home furnishing market.

In general, with the popularity of the Internet of Things, the smart home market has gradually become hot, but the speed of smart product updates is relatively fast, and related sellers must also constantly adjust according to market demand.

The UK and Germany not only rank among the top in Europe in terms of e-commerce development, but are also major home improvement and gardening markets in Europe . Home furnishing sellers can pay more attention to the demand points of these two markets.

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