The consumer boom is back! Wedding products are expected to be hot in the US

Recently, affected by the repeated outbreaks of the epidemic, the consumption index of American consumers has declined, but their consumption enthusiasm and intensity have not declined too much, and most consumers still maintain their online shopping habits.

In the next month, the United States will usher in a small peak in consumption in the second half of the year, including Labor Day and the wedding season. The first to arrive is Labor Day in the United States, which is on the first Monday in September. As a national holiday in the United States, the United States will have a day off on that day to show respect for workers.

According to previous consumer enthusiasm, hot-selling products are still mainly autumn clothing and beauty and skin care products . In addition, American consumers will also start preparing winter sports products such as snowboards in September . Buyers' purchasing power for other household products and epidemic prevention materials remains stable, and the demand is still very large.

At the same time, the small peak of consumption in the second half of the wedding season will also arrive in September and October. Although the epidemic in the United States is now more serious, American consumers will still prepare for related matters in advance and spend more on this expenditure. In 2018, the wedding market in the United States exceeded 70 billion US dollars, with an average consumption of more than 33,000 US dollars, and the market potential is huge.

According to a previous survey, the search volume for wedding-related products, such as formal wear, has been on the rise since September and will reach more than 90% in October. According to shopping data released by Amazon, the sales volume of suits has doubled this year . In addition to regular wedding dresses, the demand for shoes (leather shoes, high heels), stationery products (pens, invitations, signs), and decorative products (tablecloths, balloons, cake servers) is also high. The search volume and purchasing power of wedding-related products will decline after October, and are expected to rise again in April or May next year.

Sellers should note that party-related products have declined in Amazon shopping data, and sellers can refer to this when choosing to list products. Here, the editor reminds sellers to seize the sales opportunities in these two months. In addition, due to recent port congestion and control, sellers should prepare in advance.

Consumption fever

Wedding Season

USA