AliExpress announced this year's trend of Chinese products going overseas: the sales growth rate of domestic pet products overseas exceeded 200%

"Since this year, pet products with a little creativity have been selling very well overseas!" said "Chong Heng", a merchant on AliExpress who specializes in overseas pet products business. For example, Europe was very hot this summer, and they launched a new creative pet swimming pool. "We prepared more than 5,000 pieces this year, but they were all sold out in one go! "

The feelings of the merchant "Chongheng" are also confirmed in the "Six Major Trends of Chinese Products Going Abroad" newly released by AliExpress: Creative pet products from China are being sought after by overseas consumers. Data shows that in Europe, the growth rate of pet "cooling tools" on AliExpress exceeded 200 % , and smart pet products increased by 8 times year-on-year.

It's not just the pet economy. On August 31 , AliExpress announced the "Six Major Trends in Domestic Products Going Overseas" in the second half of 2022. High -quality domestic products that have recently become popular in China, such as smart small appliances and outdoor sports equipment, are also deeply loved by consumers overseas.

Smart small appliance brands that set off a "lazy economy" craze in China in the past few years are now "occupying" foreigners' homes. Well-known domestic sweeping robot brands such as Tineco, Dreame, and Roborock have all expanded overseas through AliExpress. In the past three months, the shipment volume of "new brands" of domestic smart home appliances has increased by 150%.

New lifestyles such as fishing, camping, and coffee culture that were originally popular overseas have become popular in China, and now enthusiasts all over the world have begun to buy related products made in China. On AliExpress, the growth rate of camping supplies has exceeded 50% for three consecutive years .

(Cat climbing frame originally designed by Chongheng e-commerce)

In the field of coffee machines, a number of domestic coffee machine brands have also emerged rapidly . Hi BREW , founded in 2019 , was originally a foreign trade factory that did coffee machine OEM. After entering AliExpress to create its own overseas brand, it quickly entered multiple markets such as Spain, France, and the Middle East with the new brand of Hi BREW .

The person in charge of Hi BREW told the reporter that they now have a very popular coffee machine that allows consumers to choose whether to brew coffee with capsules or coffee powder. This is based on the feedback from overseas consumers on AliExpress, and they have improved and innovated to open up the market in one fell swoop. Currently , 60 % of Hi BREW 's overseas business is on AliExpress.

( HiBREW, a Chinese coffee machine brand popular among consumers overseas )

In addition, some unique lifestyles of overseas consumers are also becoming a new trend for Chinese products to go overseas. Abroad, many consumers like to modify some furniture and make some handmade items in the garage. "Do it yourself" is a lifestyle, so Chinese tool brands such as WOSAI and HOTO are also rising rapidly on AliExpress.

Currently, exporting Chinese products overseas is becoming an important choice for domestic merchants and brands. Since the beginning of this year, the local cross-border platform AliExpress has helped Chinese brands to export better by launching A EM all and hosting the first Chinese Brand Overseas Season.

It is reported that more than 1,000 domestic brands have joined A EM all. In the just-concluded AliExpress Domestic Brand Overseas Season, 642 domestic brands made their collective debut. Among them, 32 domestic brands such as Pop Mart, Baseus, and Anker will launch new products to overseas consumers on AliExpress for the first time.

AliExpress

Domestic pet products