The financing wave is on the rise again, Amazon's third-party brand acquisition company D1 received 123 million in financing

Recently, D1 Brands, an Amazon third-party brand acquisition company headquartered in New York, announced that it had received $123 million in Series A financing. This round of financing was jointly led by CoVenture and Crossbeam Venture Partners , and followed by ID8 .

D1 Brands was founded in September 2020 by Malas and Usman. The funding comes less than a year after the company was founded and is the latest in the startup space. Malas expects D1 Brands to be profitable to $100 million by the end of this year.

D1 Brands is one of the few companies that acquires third-party private labels and DTC brands. These brands mainly come from online shopping malls such as Amazon and eBay. Although it was established not long ago, D1 Brands already has 20 brands, covering beauty and skin care, bedding, kitchen utensils, baby products, sports and outdoor, industrial and scientific, crafts and other brand categories. D1 Brands pointed out that they will use the funds raised to acquire more brands, expand new overseas markets and increase recruitment.

According to data from Jungle Scout, Amazon's revenue reached $386 billion last year, more than half of which came from third-party sellers. For this reason, many acquisition companies have increased their financing and actively joined the wave of acquiring Amazon's third-party brands.

The most representative of these is undoubtedly Thrasio. Since its establishment in 2018, the company has raised nearly $2 billion in funds to develop businesses such as acquiring brands. Some media reported in June that Thrasio also plans to go public through a backdoor listing.

In addition, in May this year, Rollup Perch received $775 million. In July, Unybrands raised $300 million. Earlier this month, Suma Brands and SellerX also received financing. According to data from e-commerce data company Marketplace Pulse, at least 69 Amazon third-party brand acquisition companies have raised more than $7 billion since April 2020.

Usman, one of the founders of D1 Brands , said that Amazon's third-party brand aggregation ecosystem is currently taking off.

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Financing