63 million! TikTok tops the list of global downloads in July

According to data released by SensorTower Store Intelligence, in July 2021, TikTok surpassed Facebook and became the world's most downloaded APP with more than 63 million downloads !

Judging from the download data, TikTok is indeed loved by people abroad. Its two major e-commerce traffic systems, short videos and live broadcasts, are very in line with people's current needs for social entertainment. Especially in the global epidemic environment, people's needs to go outdoors and participate in social activities are not met. TikTok meets people's needs in terms of both communication methods and content presentation.

It is not just young people. Judging from the data of the domestic Douyin platform, this short video and live broadcast method is covering groups of all ages. For cross-border e-commerce practitioners, being familiar with TikTok and mastering its unique operating model may open up a new path!

Perhaps some sellers are still wondering: As a foreign social platform, does TikTok really have a strong ability to bring goods? For most cross-border practitioners, TikTok is still a relatively new platform, and its operation mode is certainly different from Amazon's direct sales mode.

TikTok needs to spend more time analyzing the target consumer groups, accurately positioning itself, and producing high-quality content that suits the fans' tastes, etc., so as to convert fans into traffic and thus make a profit.

So what is the prospect of TikTok? Let's take a look at the changes that TikTok has undergone from last year to this year: In October 2020, it entered into a strategic partnership with Shopify ; In December, it cooperated with Walmart in the United States to carry out live shopping cart sales; In February 2021, the Indonesian small store, live shopping cart and Shopee cooperated , and the Indonesian small store opened applications for Indonesian companies to settle in; In April 2021, the British small store opened applications for local companies to settle in in June; In July, some TikTok accounts in the UK were invited to open the small yellow car function ...

Some practitioners once reported that TikTok’s e-commerce conversion rate was low, but now that the yellow car function has been launched, the increase in the e-commerce conversion rate is just around the corner.

In addition, Amazon has set off a wave of account bans this year, making it difficult for sellers to move forward, and many practitioners don’t know where to go. Now it seems that TikTok is expected to become a rising star in cross-border e-commerce! Of course, in order to do well in TikTok, the editor recommends that sellers can add some people who are familiar with TikTok gameplay. After all, in any field, people who spend time attentively can always master more wisdom!

TikTok ranks first in downloads