TikTok and Shopify join forces again to help merchants grow their business

TikTok is currently the main gathering place for overseas short video users and one of the fastest-growing entertainment platforms in the world, with more than 100 million highly active users in the United States alone.

TikTok has previously collaborated with Shopify many times. Recently, TikTok announced a partnership with Shopify in the Middle East . Through this partnership, Shopify merchants can more easily tap into the potential of Middle Eastern users through the TikTok community , as well as test and optimize their subsequent marketing activities.

Shopify merchants can now manage ads from the TikTok business platform without leaving their dashboard   The suite of advertising products launched by TikTok enables businesses to unleash their creativity, tell their stories spontaneously and authentically, grow their audiences and ultimately generate higher revenue at a lower cost .

On TikTok, businesses of all sizes can develop and promote their brands through creative content and video stories . Since the launch of the TikTok business platform , brands around the world have established real connections with users through TikTok's unique platform culture .

Currently, social platforms have become an increasingly important channel for businesses to develop users . In a recent global survey , about 88% of TikTok users said that they found new content they liked while using the app , and about 50% of users said that they discovered new products through advertisements posted by brands on TikTok .

Shant , General Manager of TikTok Global Business Solutions   “ We are excited to announce our partnership with Shopify in the Middle East , providing merchants with a unique platform to reach new customers in an unprecedented, engaging and creative way , ” said Oknayan .

“As our platform grows , it will bring even more innovative and interesting ways for businesses of all sizes to connect with new customers and get the most out of their campaigns . We believe our partnership with Shopify is an important step in that direction and the beginning of a promising future for e-commerce .”

Satish, Vice President of Product at Shopify   Kanwar also said : " We are delighted to be a business partner of TikTok, especially now that merchants on our platform are preparing for the upcoming online holiday shopping frenzy . "

TikTok provides merchants with a simple and scalable solution that enables businesses to truly and effectively engage with their community users . There is no doubt that this partnership will enable Shopify merchants - even those who do not currently have TikTok fans - to connect with new users through the TikTok community .

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