Sellers have a great opportunity to sell! Brazil's Father's Day is expected to usher in a consumption boom

In order to welcome the upcoming Brazilian Father's Day, major retailers in Brazil are ready to launch a new round of "promotional wars", which may be a favorable sales opportunity for Chinese sellers in the Brazilian market.

The second Sunday in August is Father's Day in Brazil, which is very important to the local people. Many Brazilian consumers will choose the gifts they like for their fathers, among which clothing and shoes, alcoholic beverages, electronic devices and other products have always been popular, and clothing and shoes have always been at the top of the list, and are also the most willing to receive gifts. The willingness to buy electronic products has also doubled.

Brazilian e-commerce companies have already taken action to seize this sales opportunity. Magalu, an e-commerce company, launched the "Dia da Meia" promotion and a matching fast delivery service. This time, Magalu offered consumers a discount of up to 50% on its sales platform. Its products mainly include mobile phones, sports equipment, and perfumes. Other e-commerce companies have also started planning in the near future.

Although the overall retail industry in Brazil has declined due to the impact of the epidemic, online shopping has become an important choice for local consumers due to epidemic prevention and control, and accounts for a large proportion. Recently, with the epidemic under control, the willingness to buy online has slightly declined, but the trend of online purchases is still relatively optimistic .

It is reported that last year Brazil's e-commerce sales increased by more than 110%, and more than 70% of online consumers placed orders through international platforms , an increase of nearly 60%. This is also a good opportunity for Chinese sellers.

In the joint competition between Brazilian local e-commerce and e-commerce from other countries, Chinese sellers should pay attention to the fact that the products they promote should be in line with local cultural customs , and they should also pay attention to selecting special products from many similar products .

Not only Father's Day in Brazil, before seizing other opportunities that are expected to boost sales, sellers must also conduct appropriate preliminary research, compare the hot-selling products in the past one or two years, the recent preferences of local consumers, or Chinese products that are popular abroad, etc., which will hopefully become a breakthrough in the sales bottleneck.

Sales Opportunities

Brazil

Consumption boom