Quick Look for Sellers: Three Strategies to Attract More Returning Customers

Creating a convenient shopping experience, offering discounts, giving away free samples, etc. can effectively capture the hearts of consumers. In addition, sellers can also pay attention to these three methods: giving gifts, sustainable packaging, and diversification of advertising .

There are two main types of customers: potential customers and existing customers. There are also some considerations on what gifts to give to different customer categories.

The best gift for potential customers is free prizes. Choose trendy products that are closely related to your brand. You can organize competitions on social media, where winners can receive prizes. This can also enhance brand awareness and attract more fans.

For existing customers , sellers can offer redeemable points, and can also launch unique VIP loyalty programs for frequent customers , including exclusive discounts and gift certificates.

Let’s look at sustainable packaging. With the development of the times, consumers’ demand for sustainable packaging is increasing day by day.

More than half of U.S. consumers are concerned about the environmental impact of packaging , according to McKinsey & Company , and are now more inclined to seek out reusable boxes and packaging as well as biodegradable materials.

A study by Accenture also showed that at least half of consumers are willing to pay more for reusable or recyclable items .

To cater to environmentally friendly consumers, sellers can promote their commitment to protecting the environment on their websites and social media; provide detailed information in order confirmation emails to inform buyers about the source of the products, the use of packaging materials, and the emissions generated by supply chain transportation.

In addition, Facebook recently released a new study on advertising diversity and inclusion , which mentioned that representative brands can help increase consumer purchasing power and loyalty. About 59% of consumers said that they are more loyal to brands that advocate diversity and inclusion in online advertising .

In summary, to enhance customer loyalty, sellers can refer to methods such as giving gifts to customers, focusing on sustainability, and increasing the diversity of advertising to attract more repeat customers.

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Customer Loyalty

gift

Environmental friendly

Online Advertising