Watching the Olympics "online", domestic projectors are hot-selling overseas on Alibaba International Station

Because the Tokyo Olympics was held without spectators, Tong Shaojian received his first order from Japan. The customer was the owner of a Japanese offline projector store. A few months ago, when he found Tong Shaojian through Alibaba International Station, he said that Japanese consumers were discussing "how to watch this Olympics" and he wanted to stock up for the Olympics in advance.

As expected, after placing several orders at Tong Shaojian's store, all the projectors he put on the shelves in his Japanese store were sold out.

The Olympic Games is a major event that attracts worldwide attention. From reading newspapers and listening to the radio to learn about the Olympic Games in the early days to today's televisions and projectors, the ways for spectators to participate in the Olympic Games have become diverse.

According to data from Alibaba International Station, in the past three weeks, the demand for projectors in the overseas market has increased by 111 % year-on-year. Among them, portable projectors with high brightness, built-in Android system and speakers, and priced between US$50 and US$150, such as 1080P , are the most popular. Among the procurement data of various countries, the Japanese market achieved explosive growth in the second quarter of this year, with transaction volume increasing by 113 % year-on-year , ranking second on the station.

  [Photo: Changsha Benying factory employees assemble projectors]

Tong Shaojian is the general manager of Changsha Benying Electronic Technology. As a cross-border "veteran" in the past 10 years, he certainly would not miss the nodes that can obviously bring growth, such as the Olympics. Since the beginning of the year, he has been reminding old customers to stock up, and has received orders from Japan, France, Turkey, and South Korea.

" A Japanese seller of projectors on Amazon started the 'hunger marketing' in his store in March, putting a small number of Tong Shaojian's projectors on the shelves and telling buyers 'out of stock' and 'please look forward to the Olympics'. On the eve of the Olympics, more and more people came to ask for delivery, so he placed an order for 1,500 units at one time , and they were quickly sold out, " said Tong Shaojian.

According to data, in 2020, the total shipment volume of China's projection equipment market was about 8 million units. Most of the world's projector production processes are completed in China. With the upgrading of projector manufacturing technology, the appearance of the product has also been upgraded from bulky office products to portable products for camping, parties and other occasions.

Tong Shaojian said that the market prospects for projectors are limitless. He not only invested in Alibaba International Station, which can get big customers, but also sold his products on AliExpress, a B2C platform that directly faces consumers . This year, he seized the opportunity of the two platforms to help merchants build brands for overseas expansion and built his own brand "Benying" on the platform.

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