Amazon adds 30 million new members! Sellers: Is this an opportunity?

The epidemic has promoted the vigorous development of global e-commerce, and Amazon, the big brother, is also constantly attracting fresh blood. According to foreign media statistics, during the epidemic, the number of members of Amazon's US site increased by 30 million. If other sites are added, the data will be even higher.

This data comes from a survey conducted by Consumer Intelligence Research Partners, LLC (CIRP). The company also analyzed consumer shopping from April to June 2021, and found that the consumption habits of Prime members and non-Prime members are basically the same.

The survey results show that "during the entire epidemic, the types of products browsed by buyers and the average order value remained relatively stable." The biggest difference between members and non-members is the shopping frequency. The purchase rate of Prime members is about twice that of non-members, which is also due to the various preferential policies for members.

Although the epidemic has brought great inconvenience to people's lives, it has made e-commerce the biggest winner, especially Amazon, which has ushered in another wave of sales peaks. Continuously improving the membership system, expanding market investment, and appropriate promotional activities have brought new traffic to the platform, and the continuous increase in the number of members is the most intuitive proof.

According to statistics, Amazon's net sales reached US$88.9 billion during the entire epidemic, with a net sales increase of 40%, setting a new historical high.

The number of members has increased by 30 million, which indeed means more opportunities for sellers.

Seller A: What does the additional 100 million have to do with me? I still won’t have any orders.

Seller B: The big sellers are going bankrupt one after another. Maybe this is an opportunity for small sellers like us to make a splash.

Seller C: Shipping costs keep rising. I work hard to place orders, but I earn less than I spend.

Seller D: Fortune and wealth are achieved through risk, so take a gamble.

The aftermath of the account suspension wave is still there, and shipping costs are also rising. The cross-border circle is indeed not peaceful recently. Sellers are also in a state of constant wait-and-see. "Should I exit or continue to enter the market?"

For ordinary sellers, this is both an opportunity and a challenge. Sellers should still control risks according to the overall market situation and should not blindly change their strategies. More importantly, they should operate in compliance with regulations. There are already so many bloody examples. Don't give up the overall market for the sake of a small profit.

Amazon

Prime, cross-border circle