Is Amazon conducting a major screening of blind box products? Some sellers have received a notice to remove their products from the shelves

In recent years, the blind box economy has developed rapidly, especially in the field of cross-border e-commerce. Data shows that the growth rate of online consumption in China's blind box overseas market has reached more than 400%.

On the Amazon platform, sellers have also begun to develop the blind box economy, expanding the blind box culture to their own products, and selling a variety of blind box products. Sellers can combine their own blind box products according to the categories of products in the store, including some clothing blind boxes, cosmetics blind boxes, electronic product blind boxes, etc. , with relatively low prices.

For a time, the search volume for blind box related products soared, and they were widely sought after by foreign consumers. People like the excitement and anticipation of opening blind boxes, and look forward to drawing their favorite products. It is reported that there are many newly created stores and products on the Amazon platform recently, and they are very popular.

Just as cross-border sellers were making money, a piece of news broke recently that Amazon was conducting a large-scale screening of blind box products and asked sellers to remove such products from the shelves. After the news broke, it quickly spread among the sellers' group, and some sellers said that they had received an email from Amazon asking them to remove the products from the shelves.

The email shows that Amazon policy prohibits the sale of blind boxes or similar products, and the blind box products suspected of being violated by the seller have been removed from the shelves.

Some sellers of blind boxes said that they really don't understand what policy they violated and why the products were removed from the shelves. In this regard , the editor analyzed the reasons why Amazon removed blind box products.

First, foreign countries have very strict supervision on products with probability or uncertainty, such as blind boxes, and there will be some specific restrictions and requirements. It is easy for Chinese sellers to violate the rules, because there is no strict control over blind boxes in China, which will cause cross-border sellers to be careless in the supervision of such products.

Secondly, the probability of blind box products will cause them to receive bad reviews and complaints, which will affect the safety of the seller's store . If you are not careful, the store will be closed. Therefore, Amazon will have stronger supervision over such products.

The editor would like to remind all sellers that although blind boxes are very popular and a good way to clear inventory, they are also very risky. Currently, Amazon is vigorously screening such products, and relevant sellers should remove them from the shelves in time to avoid greater risks to their stores.

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