Thinking: How can sellers use social commerce to promote products

KFC and Crocs ' " Fried Chicken Slippers " must be one of the most unexpected collaborations of 2020. Despite their questionable aesthetic value , the limited edition slippers sold out in 30 minutes.

All this is thanks to social commerce . Both brands took full advantage of the tone and advantages of social media platforms, and finally pushed this cooperation to success through high-profile trailers at New York Fashion Week and a series of publicity by KOLs ( such as Kim Kardashian ) on various social media platforms .

Although most independent website sellers and e-commerce sellers are currently unable to achieve such a large-scale cross-border collaboration and promotion, the social commerce ideas used in it are worth learning from.

-Where is social commerce ?

With more cooperation between social media and e-commerce and the addition of social media functions in e-commerce , it is becoming easier for people to shop on social media platforms. In the past two years, Pinterest , TikTok , Google, Facebook, etc. have signed cooperation agreements with Shopify, an independent website building platform with more than 1 million merchants , and expanded and developed a series of plug-ins and functions to facilitate users to purchase on the platform .

-Young marketing ideas are essential

Considering the amount of time people spend on social platforms every day , the rise of social commerce is only natural . In Australia, 73% of adults post and interact with content when online. Young consumers are undoubtedly the main force . Among those who have purchased recommended products on social platforms in the past six months , Gen Z accounted for 38% , followed by Millennials at 36%.

If e-commerce sellers do not have enough resources to create a large-scale marketing campaign , then cooperating with KOLs in niche areas on younger social media platforms such as TikTok and Snapchat is an excellent solution.

- Only by taking the lead can you seize the high ground

In any market environment, early adopters of any new trend are always the winners. They will benefit from the early market dividends and can build an audience before other entrants rush in .

Now, e-commerce sellers will be ready to enter the social commerce track . According to US forecasts, social commerce transaction volume will increase by 38% year-on-year in 2021. Social shopping is expected to become a new trend that shapes e-commerce in the next few years . Today, the social commerce market is not yet perfect , and active attempts will reap huge rewards .

In short, whether collaborating with different KOLs or social media platforms, e-commerce sellers should take the initiative to promote cooperation with others and actively participate in the wave of developing social commerce .

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