Update product categories and attributes! Etsy urges sellers to promote its website on social media

Etsy adds categories and attributes for three major categories of products

In July, Etsy updated the product categories and attributes of three major categories, including:

New attributes for gemstone categories: 82 new attributes have been added to the gemstone category , including alexandrite, hematite, quartz, mother-of-pearl, and spinel, which sellers can use to describe the type of gemstones used.

New subcategories and attributes for Video Games: New subcategories for Video Games allow sellers to be more specific about the types of products they are selling. New subcategories include: Arcade Games, Consoles, Controllers & Joysticks, Games, Handheld & Handheld Games, Parts & Mods, Controller Mods, Dock Covers & Socks, and Stands & Monitors.

Two new properties have been added to this category. One property is GameFormat, which you can use to add more details about the type of game, and the second property is VideoGameBatch, so you can describe what is included.

New sub-categories added in kids wear: A new Kurtas category has been added in boys wear and Kurtas & Kurtis, Salwar Kameez and Lehengas categories have been added in girls wear.

Etsy urges sellers to promote its site on social media

In a post last week, Etsy said it recommends sellers use their social media assets to "highlight your unique store identity and help you reach new audiences with your work."

It points to a post on its discussion board where sellers talk about leveraging social media platforms like Instagram, Pinterest, Twitter, and Facebook. The sellers share some advice, like one saying it’s a mistake to use social media only for promotions. The sellers also suggest sharing personal items — “being a person is more likely to attract followers and customers than constantly posting links and promotions.”

Others shared the challenges of using social media to promote merchandise, including the time required.

Other sellers said the most important thing for sellers is to sell things that people want to buy! Another suggested participating in online discussion forums with helpful and high-quality posts.

Another old-school method: Sellers say they print business cards and place them in local stores where target market stores are located — “I also place them everywhere, in restaurants and grocery store bulletin boards, everywhere.”

It’s clear from the discussion that sellers work hard to drive traffic to their Etsy listings and attempt to use social media platforms as a way to do so. Having a large group of sellers dropping links to Etsy greatly benefits the marketplace and should be synergistic for everyone.

But as Reuters has previously reported, if a shopper clicks on a seller’s post on social media to reach the seller’s Etsy listing, they may then see Etsy redirect ads, causing the seller to pay an additional 12% – 15% commission if the shopper purchases the item.

As Etsy explains: “If a buyer clicks on an off-site ad promoting one of your items and then purchases from your store within 30 days, the order will be attributed to the ad.”

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