Competition from social media platforms such as Snapchat is good news for e-commerce sellers

Creating an excellent user experience for consumers is an important strategy for social media platforms to develop e-commerce businesses . Competition from social media platforms such as Instagram, TikTok and Snapchat has brought good news to e-commerce sellers - they will be able to use a large number of innovative features at a very low cost.

For example, Instagram Drops provides e-commerce sellers with a great way to promote future events and products. Drops feature centrally releases products or product lines through multiple channels , making it easier for users to browse and purchase products.

In addition, live shopping also has a strong sales force . Compared with static websites, live shopping can generate more consumer behavior data. By analyzing data such as traffic , conversion rate, and churn rate , e-commerce sellers will have a large amount of data and keen customer insights. Shifting the marketing battlefield to social media platforms marks a real shift in retailers' strategy and mindset.

Another major innovation that has changed the way consumers shop is AR technology (augmented reality) . Nowadays, many e-commerce sellers have begun to use AR technology to provide product visualization services to customers, allowing consumers to easily try on store clothing without leaving their homes .

As more and more consumers start to own 5G phones, AR may become ubiquitous. For e-commerce sellers , this is undoubtedly a new opportunity . A study shows that 71% of consumers will increase their shopping frequency through AR experience .

AR technology can also bridge the gap between physical stores and online stores , such as Hoka One One and their virtual pop-up stores . Cleverly applying AR technology to online sales is another way for e-commerce to generate revenue in the future .

Like many other industries, retail has changed dramatically due to the global outbreak of the COVID-19 pandemic , and e - commerce sellers must respond to changing consumer habits. Although " social commerce " is still uncharted territory, it is a great opportunity for sellers to build their brands . Through social commerce, brands have the opportunity to develop an engaging digital strategy , create a unique customer experience and increase sales.

However, not all social media platforms match the brand’s tone , so choosing the platforms and features that best amplify your brand’s personality will be key to a successful social commerce strategy.

One thing that needs to be reminded is that e -commerce brand information must be consistent on all platforms , which is the basis for building customer trust .

Social e-commerce

E-commerce platform

drainage

Cross-border e-commerce market