How to attract repeat customers? 5 tips for sellers

For retailers, as competition in the e-commerce industry becomes increasingly fierce, it is particularly important to retain customers, attract repeat customers, and increase product repurchase rates.

Therefore , retailers should focus on attracting new customers and retaining as many loyal customers as possible , and in addition to discounts and promotions , more attractive and powerful incentives should be implemented to better conduct online business.

1. Build a branded e-commerce app

As more people shop online, they want a more personalized experience and a more efficient and direct way to browse products , so investing in your own branded app is important .

E-commerce apps are very popular today, and they can help brands achieve numerous goals . With the help of simple branded apps, you can integrate your brand into your customers’ daily lives, collect valuable user data, and create more personalized shopping experiences.

2. Allow customers to buy now and pay later

In a competitive online market, brands that can offer flexible payment options and allow customers to pay on their own terms stand out. For example, the buy now, pay later trend has been booming in markets such as Australia in recent years .

It is therefore important for retailers to offer this payment flexibility, regardless of the market they operate in.

3. Create an omnichannel shopping experience

Omnichannel experience is another major trend that is dominating markets like Australia , the US , etc. Consumers today are eager to buy products on their own terms, which means placing orders on their preferred channel .

For example, some customers want to place an order through chat on Instagram or want to send you an email , while others want to shop over the phone or even via text message . Therefore, opening up multiple sales channels throughout the online realm will help you capture every potential customer.

4. Keep up with mobile device trends

Mobile commerce is on the rise around the world , with up to 72.9% of e-commerce expected to be conducted via mobile devices by the end of 2021 , representing a golden opportunity for brands to tap into this booming target demographic.

In addition to creating your own applications, you can also optimize your brand website to simplify the shopping process so that customers can better browse and shop through mobile devices .

5. Enable store or curbside pickup

E-commerce is loved by consumers , but due to the long shipping and delivery times caused by the pandemic and global instability , retailers can enhance consumers' delivery experience by offering in-store or location-specific pickup .

If your customers are near your warehouse or store, you can offer them same-day pickup and reduce the chances of losing customers due to order backlogs in the supply chain .

E-commerce is still evolving , and only by keeping up with the latest trends and implementing effective solutions into your brand growth strategy can you attract more customers while also inspiring existing customers to come back and buy again.

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