New opportunities for independent site sellers: Google will launch new cooperation with WooCommerce

In recent years, Google has continuously expanded its cooperation with the e-commerce industry, and recently announced its cooperation with the independent website building platform WooCommerce. This cooperation will enable the 4.4 million WooCommerce independent website sellers to promote their products in Google products more conveniently and quickly.

Google said: " Promoting in-depth cooperation with WooCommerce merchants and combining consumer behavior with shopping features of Google products such as Google Search, Google Photos and YouTube is undoubtedly mutually beneficial for e-commerce merchants and consumers . "

After this cooperation is implemented, WooCommerce independent website sellers can upload product lists to the Google platform within the WooCommerce website (WooCommerce dashboard) and complete the free creation of Google ads.

WooCommerce is an independent website building tool based on WordPress (website creation platform). Sellers only need to add the WooCommerce plug-in to the WordPress self-built website to complete the creation of their own independent website in a few minutes. WooCommerce not only provides a large number of templates and kits, but also provides WooCommerce hooks extension functions, which support sellers to set the style and appearance of their independent websites.

After creation, sellers can use the official WooCommerce app to manage independent site business anytime and anywhere, such as product listing, order processing, real-time data viewing, etc.

In recent days, Google has been exploring how to deeply integrate e-commerce with Google matrix products, and has reached a number of cooperation and product upgrades, such as the recently launched "Google Shopping Map" ( Shopping Graph ) and the e-commerce platform Shopify. "Google Shopping Map" is an artificial intelligence model that optimizes and improves consumers' online platform shopping experience by collecting real-time data such as product consumption, product introductions, and buyer reviews.

At the same time, Google is also developing an image recognition function for product searches, similar to the image recognition function of the Taobao search bar, as well as a product AR display tool to promote the development of e-commerce.

Due to its huge influence and wide coverage, Google is expected to become the main platform for online shopping. Independent site sellers should pay attention to relevant news in a timely manner, seize platform cooperation opportunities, take advantage of the situation, and continuously expand the traffic and influence of independent sites.

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