Nearly 70% of Europeans do not care about price when shopping online?

67% of Europeans pay more attention to experience rather than price when shopping online.

Judging from the shopping habits of domestic consumers, “compare prices from three stores and buy the cheapest one” and low-price promotions are the most common marketing methods. However, this strategy will not work if used on European consumers.

According to a local survey, most Europeans pay more attention to the emotional experience of products when shopping, hoping that they can bring some inspiration to themselves. The survey population involved more than 6,000 participants in the UK, Germany, France, the Netherlands, Italy, and Sweden. Among them, 57% of people believe that the lack of inspiration and poor shopping experience are the biggest obstacles to purchase.

Based on this, researcher Jesper Lykke Nielsen also concluded: "It is not enough to just show off products and prices. As a seller, the connection with buyers should be based on emotional participation and personalized shopping experience. This will not only attract more consumers, but also strengthen customer loyalty in the future."

Moreover, young people aged 16-24 are the main force of online consumption in Europe, spending an average of 800 euros per month on online shopping. The European economy is already developing well, and coupled with the high pursuit of young people, the emotional "interaction" of products becomes more important. Product positioning must first consider the preferences of this age group.

"This product is so creative! It is indispensable in life, I love it." The highest level is to be able to feel spiritual pleasure while consuming.

European buyers are always most concerned about the quality of the goods, followed by packaging, and finally the price. Although price is not the primary consideration, it is also an important factor in online shopping. After all, who doesn’t love good quality and cheap things?

Therefore, when sellers are targeting the European market, crazy price wars will not work. They should still adapt to the shopping psychology of local people and work harder on product experience. The prices of Chinese products, especially electronic accessories, are basically much lower than those in Europe. Based on this advantage, if they can further improve the product experience, they will be in a favorable position.

"Rainy days are the best time to buy an umbrella." Understanding the consumption concepts and culture of overseas customers is the most basic quality of cross-border e-commerce people. Before taking action, you should understand the shopping psychology of local people to avoid making mistakes.

Europe

Consumption habits

Price war