SHEIN tops the global mobile fast fashion list, beating foreign brands

On June 24, the cross-border e-commerce giant SHEIN has rapidly grown in many regions around the world, including the Americas, Europe, Southeast Asia and the Middle East, driving the download volume of its shopping app to more than 75 million times this period. At present, SHEIN has become the world's number one mobile fast fashion brand.

With a valuation of 300 billion yuan, SHEIN is blooming magnificently

As a leader in the cross-border e-commerce industry, SHEIN's every move has attracted much attention. The latest data shows that SHEIN's latest round of financing valuation has exceeded 300 billion yuan, and there have been constant rumors about SHEIN's IPO. People in the industry are also speculating whether the big boss will follow the conventional path of big sellers?

(Picture from SHEIN official website)

Unlike SHEIN's low-key style, its overseas market is extremely hot, and it has flourished in the overseas market with its low-price strategy. From SHEIN's website, most of the clothes are less than 10 US dollars, which is quite similar to the low-price strategy of Taobao and 88.com. What's more clever is that these products are loved by foreigners.

SHEIN lived up to expectations and delivered exceptional results: revenue of nearly 10 billion US dollars; replaced Amazon to become the top iOS and Android shopping apps in the United States; ranked 11th among the top 50 Chinese global brands; surpassed H&M and Zara to become the world's most well-known Chinese cross-border fast fashion brand.

SHEIN was exposed to be involved in multiple copyright infringement disputes. Is it possible that SHEIN is stuck in a quagmire?

Just like the infringement crisis that always arises behind the popular products, SHEIN has also been involved in many infringement disputes. The most recent one is that SHEIN was sued by AirWair International, the parent company of Dr. Martens, a Martin boots brand, for infringing the appearance of its products, but SHEIN denied it.

(Picture from SHEIN official website)

In addition to shoe brands, earrings that are often used for matching have also been exposed for infringement. As early as June this year , the co-founder of the American earring brand Kikay posted on a social platform that the earrings sold on the SHEIN platform were very similar to their products. Below this post, many retailers said that they had encountered such infringement issues.

Although SHEIN has been plagued by copyright infringement and negative news, this has not limited the popularity of it among overseas consumers. It is reported that SHEIN has become the most popular shopping website for American teenagers after Amazon. However, whether SHEIN can maintain its popularity and stand firm in the overseas market remains to be seen!

SHEIN

Ranking

Fast Fashion