What is Net-a-Porter? Net-a-Porter Review, Features

Net-a-Porter is a world-renowned women's fashion e-commerce platform from the UK. It is a global luxury online store that brings together the masterpieces of the season from international first-line and emerging designers, including ready-to-wear, bags, shoes, accessories, etc. In 2015, Net-a-Porter merged with the Italian company Yoox and launched a new online fashion retailer Yoox Net-A-Porter.

About Net-a-Porter

In 2000, British Natalie Massenet raised funds to establish Net-a-Porter, a website dedicated to online fashion luxury goods. The website offers more than 800 popular designer brands including Gucci, Chloé, Balenciaga, Saint Laurent, Isabel Marant, Prada and Stella McCartney, as well as 200 professional beauty brands. New products are launched three times a week. It is a world-renowned fashion luxury e-commerce website.

As an innovative pioneer, Net-a-Porter integrates selected products and exciting content through websites, shopping apps and PORTER print and electronic magazines, establishing a multi-channel global system across mobile phones, tablets and desktops, providing a seamless shopping experience for more than 6 million customers every month. At the same time, with fast delivery services to more than 170 countries around the world (including same-day delivery services in Manhattan, London and Hong Kong Special Administrative Region of China, and next-day delivery services in the UK, the United States, Germany, France, Australia and Singapore), exquisite iconic packaging and convenient return and exchange services, as well as a multilingual customer service team that is available 24 hours a day, 365 days a year - Net-a-Porter brings customers a comprehensive and considerate experience.

YOOX Group and THE NET-A-PORTER GROUP merged in 2015, and Net-a-Porter is now part of YOOX NET-A-PORTER GROUP.

Affiliate Marketing

1. Overview:

Net-a-Porter is looking for high-quality fashion websites to join their free, invitation-only affiliate program. By joining this program, you will earn commissions when your website visitors shop at Net-a-Porter.

Click here to enter the application page: send your name, email address, country or region, website name and URL to Net-a-Porter. Net-a-Porter will review your application and consider whether your website is suitable for their affiliate marketing program. You will be contacted within 5 working days to inform you of the application result.

2. Benefits of joining the program:

Earn up to 6% of net sales (excluding shipping, taxes and returns); get real-time reporting and sales tracking through Net-a-Porter's affiliate marketing partners.

3. What you need to do as an alliance partner:

Place Net-a-Porter ads, banners and links on your website; use Net-a-Porter's product feed to promote the latest designer items and key trends to your website visitors.

Development History

-In 2000, British Natalie Massenet founded Net-a-Porter. Two years after its launch, Swiss luxury giant Richemont Group invested in Net-a-Porter and held a 28% stake.

-In 2004, this virtual store was voted "Best Store in the UK" by the British Fashion Council.

Net-a-Porter only started to make a profit in 2005.

-In March 2015, Milan-based luxury e-commerce company Yoox announced that it would formally merge with Net-a-Porter, a subsidiary of Richemont, the world's second largest luxury group. Both parties will hold a 50% stake, and the new company will be named Yoox Net-a-Porter.

- In 2016, Yoox Net-A-Porter's revenue increased by 12%, making it the 20th fastest growing retailer in the UK.

-On January 22, 2018, Swiss luxury goods company Richemont Group announced that it would acquire the remaining shares of British luxury e-commerce Yoox Net-A-Porter for 2.8 billion euros (about 3.4 billion US dollars).