What is Joie? Joie Review, Features

Founded in 2001, Joie is an American affordable luxury brand that focuses on creating a fashionable and casual style. The brand started out with overalls, and now has a full range of products from clothing, accessories to shoes, aiming to create popular items for modern fashionistas.

About Joie

• Joie was founded in Los Angeles in 2001. Since its inception, Joie has successfully occupied a place in the contemporary market by creating fashionable and casual clothing that fills a gap in the contemporary market. Joie creates popular wardrobe items for modern and fashionable customers, with a particular emphasis on beautiful silhouettes and luxurious fabrics. Although Joie started with its iconic overalls, it is now known for its various beautiful clothing. Its main products include soft tops, dresses and cashmere sweaters.
• Since its founding in 2001, Joie has been one of the most sought-after contemporary brands, catering primarily to stylish women. Effortlessly chic, Joie represents the effortless luxury and casual style of today's modern woman. Originally known for its romantic silk shirts and coastal-inspired aesthetic, Joie has evolved into a lifestyle brand with a range of ready-to-wear designs, floral fragrances and accessories.
• Understated and chic, Joie represents accessible luxury and effortless style for the modern woman. Both modern and timeless in its allure, the Joie aesthetic draws inspiration from the carefree feminine spirit and handcrafted vintage creations, while managing to maintain a fresh approach to fashion. The concept has always been "effortless, easy and luxurious", and therefore every piece designed encompasses a balance of these three key elements, none of which could exist without the others.