What is TikTok For Business? TikTok For Business Review, Features

TikTok For Business is a global mobile marketing platform under TikTok, dedicated to providing comprehensive, one-stop advertising and marketing services to global brands and advertisers, helping brands establish connections with hundreds of millions of users around the world, achieve marketing goals and achieve business growth.

About TikTok For Business

TikTok for Business provides a range of diverse advertising products and marketing solutions, including full-screen immersive audio ads (TopView Ads) and in-feed ads (In-feed Ads), influencer marketing that promotes real user interaction, and corporate account operations.

At present, TikTok for Business's overseas team has cooperated with thousands of overseas brands from industries such as automobiles, beauty, e-commerce, digital technology, and games, helping customers to conduct advertising and brand management in multiple markets and industries around the world.

Marketing Goals of TikTok For Business

TikTok for Business Ad Management Platform provides advertisers with essential tools to help them create ads, manage delivery, optimize promotion campaigns, and achieve marketing goals at different stages:

● Improve brand exposure

● Activate audience interaction

● Increase website traffic

● Increase app installs

● Increase online sales

● Attract new sales leads

● Improve conversion retention

Advertising Products

1. TopView

The ad video appears at the top of the screen immediately when the user opens the TikTok app. The first 3 seconds are a full-screen immersive experience with sound, and the last 4-60 seconds switch to a user-interactive form.

2. In-feed advertising

The advertising video is embedded in the user's personalized video "For You" page. The full-screen video plays automatically and provides creative components to stimulate user interaction (likes, comments, shares, follows, CTA, etc.).

3. Branded Hashtag Challenge

Use hashtags on TikTok to customize brand activities and attract users to create content and interact with the brand. Use music, special effects and other features to stimulate user participation and increase brand topic volume.

4.Branded Mission

Tap into the real creative potential of the TikTok community, set up a reward mechanism to attract creators to participate in brand tasks, and let advertisers select the best works as advertising promotion materials.

5. Brand effects

Customize brand effects to increase user engagement.

6. Expert Marketing Solutions

Through the integrated influencer marketing of "platform + solution + service", we help advertisers better reach users, stimulate user minds and purchase decisions.