At Home in the United States improves customer experience and promotes e-commerce

At Home, headquartered in Texas , sells more than 50,000 home decor products, from furniture , rugs , wall art and housewares to tabletop , patio and holiday decor . The leading home decor retailer is enhancing its cross-channel customer experience with a new order management system.

At Home Group Inc. is implementing Manhattan Associates’ Omni order management system ( OMS ) to improve sales , service and fulfillment operations. By implementing the new OMS , At Home plans to lay the foundation for future e-commerce enhancements, such as optimizing inventory availability across its store network.

Overall , the retailer was looking to gain complete, real-time control over customer transactions, inventory visibility and availability, and order orchestration across the enterprise.

Julie Coffman, At Home 's Vice President of e-commerce and omnichannel home, said : "Our success is driven by three key competitive advantages : our differentiated home furnishings concepts , our efficient operating model and our deep understanding of our customers. Implementing Manhattan's OMS will improve our performance in all three areas and enable At Home to build an agile , powerful and fully optimized fulfillment network that meets the needs of our customers. "

Chris Houston, Vice President of Technology Strategy and Solution Delivery at At Home, said : “This is one of the key solutions we are implementing as part of our technology modernization journey and it is a milestone that will allow us to further strengthen our digital technology landscape . ”

In the United States, more and more consumers prefer omni-channel shopping experience, which brings great convenience to consumers. At Home improves customers' cross-channel shopping experience through a new order management system. In addition, the rapid development of e-commerce has led to the transformation of large and small companies to adapt to the online shopping needs of consumers in the new market.

As consumers' shopping demands continue to increase, retailers should continue to optimize the shopping experience in order to gain a foothold in the fierce market competition.

Home Furnishing Retailers

USA

Online Shopping

E-commerce

Omnichannel