The topic was searched 3.3 billion times, Tiktok playback volume reached 64 million, and the US "self-defense" products were hot

Since the beginning of this year, violent crimes against race discrimination have occurred repeatedly in the United States, which has made the already poor domestic security even worse. More and more Americans will choose to install automatic alarm systems and cameras at home and buy "self-defense products."

According to Tiktok search data, in just a few months, the topic #safety has been searched 5 billion times, and the topic #selfdefense has accumulated 3.3 billion views.

Under the #selfdefense hashtag on TikTok, the most popular video is promoting various self-defense tools. Since its release on February 28 , it has been viewed 64 million times in just three months , forwarded more than 250,000 times, and has 210,000 comments, which shows how popular the topic of safety and defense is.

It is worth noting that on Google Trends, the popularity of " self defense keychain " has exploded this year; the popular tag #selfdefensekeychain on TikTok has also attracted a lot of interest, and the number of views of related content videos has exceeded 500 million.

Moreover, on Amazon's US site, if you search for the keyword "self defense key chain", you can see that the self-defense key chain that ranks as the best seller is priced at less than $13, but has more than 9,400 reviews.

There is a reason why the "self-defense keychain" stands out among many defense tools. On the one hand, it has a unique design and is easy to carry. On the other hand, it is small and exquisite, which is very popular among women. Some men also buy this product as a gift.

From the hot-selling self-defense products in the United States, it is not difficult to see that the American people are panicking about the current domestic security situation. In this environment, as long as someone reminds and guides them, it is easy to arouse demand and attention for "self-defense" products. Especially for most women, it is easier to attract attention and resonance. On TikTok, the topic tag #selfdefenseforwomen has been followed about 240 million times.

Various data show that the United States' self-defense tools have huge market potential. Businesses can use social platforms to increase the exposure of such topics and seize opportunities to grab business opportunities.

USA

Safety

Self Defense Products