160,000 units sold! The epidemic has boosted sales of color home appliances in South Korea

As the epidemic spreads for a long time, people stay at home longer and the demand for interior decoration increases .

In Korea, colorful home appliances are more popular than white ones. In particular, in the home rice cooker market, which used to be dominated by dark colors such as black or metallic colors, bright pink colors have appeared one after another in the past 1-2 years .

It is understood that a Korean brand launched a colorful rice cooker last year . This outdoor pot consists of three subtle and bright colors, such as gorgeous pink, ivory white and mint green.

" With the pandemic , the number of people who like to stay at home has increased, so more customers are replacing their home appliances to match their interior decor," said a company official . "In the future, we will continue to develop and release new products in a variety of colors to meet consumers' tastes. "

In addition, other small home appliance retailers in South Korea have also launched "macaron rice cookers " with a variety of colors and cute appearances , such as pink , yellow , white and green , which have attracted the attention of consumers.

It is reported that this macaron rice cooker was launched in 2018. With its beautiful colors and design, it has sold about 160,000 units as of January this year .

Among household appliances, refrigerators are indispensable and come in a variety of colors.

Otek Group subsidiary and refrigerator manufacturer otecarrier launched a "Clawind Fit Soft Refrigerator" last year that has basic functions and comes in beautiful colors.

A person from OteCarrier Refrigeration explained, “As the demand for home appliances with beautiful colors has increased recently, we have developed refrigerators in white, mint, combination (white, mint), and pink to expand consumers’ choices.”

In the past few years, the home appliance market has maintained steady growth. Affected by the 2020 COVID-19 pandemic , the home economy began to rise, and the sales growth of small home appliances ushered in a blowout period . This trend is expected to continue in the next decade.

South Korea

Home Appliances

Sales