India leads the world in social e-commerce app downloads in the first half of the year! TikTok ranks first

Recently, according to the latest survey report from App Annie , Asia has become the largest region (accounting for 60%) in terms of social e-commerce app downloads in the first half of 2021. Among them, India ranks first, and TikTok is the most downloaded app.

Over the past three and a half years, the time Indians spend on social commerce has increased, and the gap with China has narrowed from 115% in 2018 to 7% in the first half of 2021.

Although India banned Chinese applications including TikTok, UC Browser, Likee, Shareit, WeChat, Xiaomi Community, etc. last year. However, some popular applications that were completely banned still quietly entered India.

In addition to social e-commerce, dating apps are also favored by Indian users. According to a 2020 Global Mobile Consumer Trends Report released by MoEngage, the daily active users (DAU) of Indian dating apps increased by 398%, and the number of new users' downloads jumped by 413%.

From a global perspective, under the influence of the new situation, the social e-commerce boom is unstoppable. So far, the number of downloads has exceeded 74 billion times. According to data, the number of downloads in the first half of this year alone has reached 4.7 billion times. Social e-commerce accounts for 740 billion hours of users throughout the year, which is equivalent to 44% of the time spent on mobile applications worldwide.

The AppAnnie report shows that although Facebook and WhatsApp are still among the most downloaded social e-commerce apps in the world in 2021, the rankings of apps with short videos and live streaming are rising significantly , the most representative of which is TikTok .

TikTok 's "short and sharp" video style is suitable for the complex and busy modern society, allowing it to carve out a "bloody path" in video media apps. According to data, the penetration rate of iPhone users using TikTok in Netflix in the fourth quarter of 2020 in the United States reached 2.3 times compared with the same period in 2019.

So far, people have spent a total of $22.2 billion on social e-commerce , with $3.2 billion spent in the first half of this year, a 50% year-on-year increase. The United States is the largest market for social e-commerce consumer spending, accounting for 30% of the entire market. The United States, Japan, and China account for 60% of the total spending. It is expected that by 2025, social e-commerce spending will reach $78 billion.

Recently, many sellers have been panicked by Amazon's store closures. TikTok, however, combines short videos and live broadcasts, two major e-commerce traffic systems, and is gaining popularity. It has a great chance to carve out a new path in cross-border e-commerce.

India

TikTok