New changes in American consumer shopping: cotton clothing is becoming more popular

Due to the epidemic, consumers in various countries have increased their shopping demands on e-commerce platforms, and the goods they purchase have also changed. As an "evergreen" in sales categories, clothing has also undergone some changes.

According to Cotton Incorporated's 2021 Pandemic Impact Consumer Survey , 74 % of American consumers plan to limit their wardrobes since the pandemic . 80% said they will focus on timeless classics. The company's 2021 Lifestyle Monitor Survey showed that 52% of people are willing to spend more money on better quality clothing.

The company said in a news release that the percentage willing to pay a premium for quality has been rising steadily since 2011 , when only 45% said they would choose price over quality, the data showed .

Cotton Incorporated is a nonprofit organization funded by U.S. cotton growers that reports to the U.S. Department of Agriculture (USDA) through the Cotton Council, which evaluates products from producers and importers .

The survey also revealed that the majority of consumers ( 62%) believe that fiber content plays a role in determining the “lifespan” of their clothing . According to the 2020 Global Durability Study by Cotton Council International and Cotton Incorporated , the majority of consumers (69%) expect cotton to last longer than man-made fibers, and 29% expect cotton to last more than a year longer than clothing made from synthetic fibers.

Therefore, when consumers buy clothes, cotton clothing will be given priority consideration and is more popular among consumers.

A further comparison with synthetic fibre clothing showed that 84 % of people thought these materials were the most comfortable and softest . 72% thought these products were of the highest quality and 56% thought cotton products lasted the longest.

Since the outbreak, more consumers have paid attention to the durability and wearability of clothing . Under such changes, sellers should also consider the above factors when choosing products and follow the changes in consumption.

USA

clothing

Cotton