Wenzhou pet town rises, dog chews output value reaches 4.5 billion yuan

When talking about Wenzhou, Zhejiang, people may naturally think of leather factories. However, Wenzhou people who are good at discovering business opportunities are not limited to making leather bags. By chance, the owner of a leather manufacturing factory in Pingyang County, Wenzhou discovered that he could use waste pig skin and cowhide scraps to make dog chews, and the business has been unstoppable since then.

Pingyang County is under the jurisdiction of Wenzhou. This small town with a permanent population of only over 800,000 is home to many pet products companies. According to Qichacha data, the number of companies operating pet products in Pingyang County has now exceeded 1,600.

Shuitou Town in Pingyang County , known as the "Leather Capital of China" , is a benchmark for global pet products. With dog chews as its main industry, it won the title of Zhejiang's pet town. Since then, it has developed a series of pet products that are exported to more than 30 countries and regions. Pet chews account for more than 60% of the country's exports, with an output value of more than 4.5 billion yuan last year .

In fact, the hot sales of dog chews in Pingyang County, Wenzhou, Zhejiang Province overseas are closely related to the rise of the current pet economy. In recent years, more and more families have kept pets, and dogs have always been in the C position in the most popular pet rankings . Dog chews can not only be used as pet toys, but also can clean the dog's mouth, so the demand is huge.

In the dog chew market, according to industry insiders in Shuiping Town, the demand is the largest in the United States because the number of pets in the United States is 1.3 times the U.S. population.

In the global pet market, the United States ranks first in the world in pet spending due to its profound pet culture and high pet penetration rate. They are also very generous in spending on pet food. Data shows that in 2020, the global pet food industry consumption scale was about 98.07 billion US dollars, accounting for 70.96% of the total pet consumption, of which the United States accounted for 37%.

In addition, according to Google Trends, the number of pet dogs in American households has been on the rise since 2004, which has correspondingly driven the sales growth of dog chew products.

At present, Pingyang County is actively developing the pet economy, striving to build a pet town, and even developing a new major of "pet maintenance and care" to create a complete and mature pet industry chain.

Dog chews

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Wenzhou, Zhejiang